Woman in black blazer and heels sitting among scattered marketing and branding materials, including laptops, papers, smartphones, and sunglasses, in a minimalist setting.

Your brand should match how good you actually are

Maybe your logo was put together quickly years ago. Maybe your website doesn’t reflect the level of service you provide anymore. Maybe you keep looking at competitors thinking, “They’re not better than me — they just look more put together.”

That’s where I come in.

BUILD THE BRAND

/

OWN THE MARKET

/

BUILD THE BRAND / OWN THE MARKET /

A person in a black suit holding a white coffee cup with the text 'Stephanie did that' and a smiley face logo. The background includes branding materials for MAX Staffing, with signs, pins, brochures, and a booth setup at what appears to be a health care staffing event.

the 72-hour brand

this is for you if:

  • You’re starting a new business and need it to look legitimate quickly.

  • You have the idea, but no clear visual direction yet.

  • You need a starter logo concept, colors, mockups, and website direction to get moving.

  • You’re not ready for a full custom brand identity, but you know you need something clearer than a DIY logo or Canva template.

What You’ll Receive:

  • One primary starter logo concept and one submark or brand mark.

  • A curated color palette and overall visual direction for your brand.

  • Three real-life brand application mockups based on your industry.

  • A homepage direction mockup with light messaging and copy direction.

  • A concise 5–7 page Brand Direction PDF delivered in 72 business hours.

INVESTMENT: $750

start my 72-hour brand

Optional add-ons:
Additional brand direction concepts are available for $99 each, up to 3 additional concepts.
Final PNG logo files are available for $99.

Please note:
This package does not include revisions. It is designed for fast creative direction and a strong starting point, not a full custom brand identity system. Project is delivered 72 business hours after questionnaire and payment are received. Click here to get started now!

A person in a black blazer holding a coffee cup with the phrase 'STEPH DID THAT' written on it, with a background of presentation slides, shelves with products, a woman at a market stand, and a man looking at a brochure, all related to The Wellery brand.

the positioned brand

this is for you if:

  • You’ve outgrown your current logo, visuals, or DIY brand and need something more intentional.

  • Your business is established, but your brand doesn’t fully reflect the level of work, service, or experience you provide.

  • You want a custom identity system rooted in strategy, not just a logo that “looks nice.”

  • You need your visuals, messaging, voice, and overall direction to finally feel aligned.

What You’ll Receive:

  • Initial Brand Discovery Call

    We’ll start with a strategy-focused call to talk through your business, goals, audience, current brand, website needs, and where you want the brand to go next.

  • In-Depth Brand Questionnaire
    You’ll complete a detailed questionnaire so I can understand your business, ideal audience, offers, competitors, goals, and overall vision before design begins.

  • Research + Creative Direction
    I’ll review your audience, industry, local/national market, competitors, visual direction, messaging opportunities, website needs, and overall brand positioning.

  • 4 Initial Custom Logo Concepts
    You’ll receive four custom logo concepts designed in Adobe Illustrator, each rooted in a different creative direction.

  • Logo Concept Presentation Call
    We’ll walk through the concepts together, talk through the strategy behind each direction, and decide what feels strongest for the brand.

  • 2 Brand Revision Calls
    You’ll have two rounds of brand refinement to adjust the selected direction, tighten the logo suite, and finalize the overall visual identity.

  • Final Custom Logo Suite
    Your final logo suite will include a primary logo, secondary logo, submark/brand mark, alternate layout if needed, and color, black, and white variations.

  • Full Brand Bible / Brand Guide PDF
    Your brand bible will include both strategy and visual direction, including:

    • Brand mission statement

    • Brand vision statement

    • Brand values

    • Brand positioning

    • What makes your brand different

    • Ideal audience overview

    • Audience pain points and desires

    • Messaging themes

    • Brand voice

    • Brand tone

    • Words and phrases to use

    • Words and phrases to avoid

    • Color palette

    • Typography system

    • Font hierarchy

    • Visual style direction

    • Graphic elements or pattern direction, if applicable

    • Brand mockups / real-life applications

INVESTMENT: $5500

apply for the positioned brand

Please note:
This package does not include a brand photoshoot, website, ongoing website management, ongoing social media management, paid ads setup or management, email marketing platform setup, print material design, Canva brand kit setup, or branded social media templates.

A brand photoshoot is highly recommended and typically ranges from $1,000–$5,000+ depending on location, photographer, creative direction, shot list needs, number of hours, styling, props, and team members involved.

Brand shoot creative direction, photographer sourcing, shot list planning, print materials, Canva brand kit setup, and social media templates are available as add-ons after your core brand direction is approved.

A person holding a coffee cup with branding that says 'Steph Did That' in front of a laptop screen showing a healthcare website called You're Good, with images of diverse women and text about weight management and hormone therapy services.

the whole shebang

this is for you if:

  • You’re ready for a full rebrand and want your brand, website, and messaging to finally feel cohesive.

  • Your business is established, but your online presence no longer reflects the quality of your work or where you’re headed next.

  • You’re tired of piecing together logos, website updates, copy, and marketing direction without one clear brand system.

  • You want a custom identity and website that are built together, so everything looks, sounds, and feels aligned from the start.

What You’ll Receive:

  • Initial Brand Discovery Call

    We’ll start with a strategy-focused call to talk through your business, goals, audience, current brand, website needs, and where you want the brand to go next.

  • In-Depth Brand Questionnaire
    You’ll complete a detailed questionnaire so I can understand your business, ideal audience, offers, competitors, goals, and overall vision before design begins.

  • Research + Creative Direction
    I’ll review your audience, industry, local/national market, competitors, visual direction, messaging opportunities, website needs, and overall brand positioning.

  • 4 Initial Custom Logo Concepts
    You’ll receive four custom logo concepts designed in Adobe Illustrator, each rooted in a different creative direction.

  • Logo Concept Presentation Call
    We’ll walk through the concepts together, talk through the strategy behind each direction, and decide what feels strongest for the brand.

  • 2 Brand Revision Calls
    You’ll have two rounds of brand refinement to adjust the selected direction, tighten the logo suite, and finalize the overall visual identity.

  • Final Custom Logo Suite
    Your final logo suite will include a primary logo, secondary logo, submark/brand mark, alternate layout if needed, and color, black, and white variations.

  • Full Brand Bible / Brand Guide PDF
    Your brand bible will include both strategy and visual direction, including:

    • Brand mission statement

    • Brand vision statement

    • Brand values

    • Brand positioning

    • What makes your brand different

    • Ideal audience overview

    • Audience pain points and desires

    • Messaging themes

    • Brand voice

    • Brand tone

    • Words and phrases to use

    • Words and phrases to avoid

    • Color palette

    • Typography system

    • Font hierarchy

    • Visual style direction

    • Graphic elements or pattern direction, if applicable

    • Brand mockups / real-life applications

  • Custom 8–10 Page Squarespace Website
    Your website will be designed around your approved brand identity and built to feel cohesive, professional, and easy to navigate.

Potential pages may include:

  • Home

  • About

  • Services / Offers

  • Portfolio / Work

  • Testimonials / Results

  • FAQ

  • Contact

  • Blog

  • Team

  • Location / Visit / Booking page

→ Website Messaging Direction
Your website will include brand-aligned messaging direction, including homepage messaging, about page direction, services/offers copy direction, CTA language, and brand messaging applied throughout the site.

→ Mobile Optimization + Basic SEO Setup
Your site will be optimized for mobile and include basic SEO setup so the core pages are structured clearly.

→ Contact Form Setup
Your contact or inquiry form will be set up so people can easily reach out.

→ Website Design + Refinement Process
You’ll receive two website delivery rounds with two refinement calls throughout the process, giving us space to review the design direction, structure, content, homepage experience, and full site build before final delivery.

→ Final Website Delivery
Final updates are made, pages are polished, mobile views are checked, and the site is prepared for launch and handoff.

INVESTMENT: $9950

apply for the whole shebang

Please note:
This package does not include a brand photoshoot, ongoing website management, print material, or social media templates.

A brand photoshoot is highly recommended and typically ranges from $1,000–$5,000+ depending on location, photographer, creative direction, shot list needs, number of hours, styling, props, and team members involved.

Brand shoot creative direction, photographer sourcing, shot list planning, print materials, Canva brand kit setup, and social media templates are available as additional services after your core brand direction is approved.

  • additional services

    This next layer of support is reserved for brands with an approved brand system already in place. Once the foundation is clear, we can build the pieces that help you use it consistently in the real world.

  • Brand Touchpoints

    The physical and digital pieces your audience sees: signage, menus, rack cards, packaging, business cards, social graphics, email graphics, and more.

HOW IT WORKS

01

pick your path

Choose the package that matches what you need right now: a fast brand direction, a custom brand identity, or a full brand and website experience.

02

SEND THE DETAILS

Complete the required questionnaire or application so I can understand your business, audience, goals, and what needs to shift.

03

WATCH IT COME TOGETHER

From there, I’ll translate your ideas, goals, and direction into a brand that finally feels cohesive, professional, and aligned.

A woman in a black blazer and black skirt standing behind a white table with various items including papers, a coffee cup, smartphones, and a laptop in an office setting.
A woman in a black blazer and black skirt standing behind a white table with various items including papers, a coffee cup, smartphones, and a laptop in an office setting.

“It feels like this brand has always existed, and steph somehow just found a way to extract it from my imagination and cultivate it into reality.”

I cried actual tears looking through the branding packet. Everything is all of a sudden very real and I will always credit Steph for helping us bring it to life.

She truly nailed it.

Thank you thank you thank you.

— Megan, The Wellery™